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Now in private beta

Your coaching, your brand, one app

The all-in-one platform coaches actually run their business on. Strength, nutrition, endurance, payments, funnels, mass email — under your logo, not ours.

Free with up to 3 active clients · No credit card required

Replaces

Now in private beta with hand-picked coaches across AU & NZ

Built for

Whatever kind of coach you are, this is your platform.

One app, six pillars

Everything you cobble together today, in one place.

Stop paying seven subscriptions and stitching them together with duct tape. Strength, nutrition, endurance, payments, branding, and AI — built to work as one.

How it works

Build once. Deliver to every client.

Drag-drop a program in the builder. The estimated duration and per-muscle load update as you type. Assign to a client — they see today's session in their app within seconds.

Coach · Program builder
Workout · Lower A · Week 1
Hypertrophy block
  • A1Back squat
    4 × 6·rest 180s
  • A2Walking lungesuperset
    4 × 10/leg·rest 60s
  • B1Romanian deadlift
    3 × 8·rest 120s
  • B2Leg curlsuperset
    3 × 12·rest 60s
  • C1Standing calf
    4 × 15·rest 45s
Duration
~36 min
Quads
8.0 sets
Hams
4.6 sets
Client · Workout player10:24 AM
Today
Lower A · 36 min
Exercise 2 of 8
A2 — Walking lunge
4 sets × 10/leg @ RPE 7
Set 1
1012 kg
Set 2
1012 kg
Set 3
1012 kg
Set 4
Rest timer
60s assigned · counting down
0:47

I'm paying for Trainerize, MyFitnessPal, JotForm, Mailchimp, Stripe, Loom, and Calendly. None of them talk to each other. My clients are confused. I'm doing every job twice.

A coach we believe
The reason we're building this

White-label

Your logo, your colours, your voice.

Same product. Each coach's app feels like it was built for them. Clients never see Leenen — only you.

9:41
●●●●
Cardinal Strength
Strength · Powerlifting
Today
Lower A · 36 min
Next exercise
Walking lunge
4 × 10/leg · RPE 7
Streak12 days
This week3 / 4 sessions
Cardinal Strength
Strength · Powerlifting
9:41
●●●●
Marrow Endurance
Marathon · Triathlon
Today
Lower A · 36 min
Next exercise
Walking lunge
4 × 10/leg · RPE 7
Streak12 days
This week3 / 4 sessions
Marrow Endurance
Marathon · Triathlon
9:41
●●●●
Hearth Method
Postpartum · Recovery
Today
Lower A · 36 min
Next exercise
Walking lunge
4 × 10/leg · RPE 7
Streak12 days
This week3 / 4 sessions
Hearth Method
Postpartum · Recovery
9:41
●●●●
Verge
Hybrid · Hyrox
Today
Lower A · 36 min
Next exercise
Walking lunge
4 × 10/leg · RPE 7
Streak12 days
This week3 / 4 sessions
Verge
Hybrid · Hyrox

Pricing

Free until you have clients. Honest after that.

One subscription replaces 5–8 separate tools. We take a small cut on payments, which drops as you grow.

Starter
$0forever

Up to 3 active clients. Free for the long haul.

Start free
  • Strength + nutrition + payments
  • 1 GB content storage
  • Email support

Plus 3% on client payments

Pro
Most popular
$79per month

Up to 50 clients. Custom branding, funnels, mass email.

Start 14-day trial
  • Everything in Starter
  • White-label client app
  • Funnels + enquiry forms
  • Mass email + lists
  • AI assistant + check-in summaries

Plus 2% on client payments

Studio
$199per month

Up to 200 clients. Multi-coach, sub-coach payouts.

Start 14-day trial
  • Everything in Pro
  • Sub-coach accounts + payouts
  • Custom domain
  • Studio-wide leaderboards

Plus 1.5% on client payments

Run your entire coaching business
in one place.

Free until you have four clients. After that, the cheapest tier replaces seven separate subscriptions.